Track Star Tuesdays | Iron Lung - Samurai Electro

Welcome to the second episode of Track Star Tuesdays, a weekly music review of a new indie music release and its marketing efforts. To get your band featured, please check out our submission policy here.

Today we are taking a look at Orlando based trip hop / hip-hop artist Iron Lung and his 4-track EP Samurai Electro. Enjoy and please provide feedback and comments.

Download Samurai Electro
Download Samurai Electro Acapella and Instrumental Version


The Good
Clean Myspace
Great use of free services for Digital Downloads (MediaFire)
Can be found on Torrents

The Bad
Not making any money
Poor use of non-Myspace music networks
No personal site with own, hosted and branded domain

My 2 Cents:
Tune into the video to find out.

Thanks to Iron Lung for taking part in this new series. Check out his Myspace page for the latest updates and to download Samurai Electro.

-G-Ro

Using Multiple Platforms for Music Promotion

Disclosure: I swear that I am not a gamer. This is my 3rd post with something to do with GTA IV (and I'm really not trying to game Google either).

What I found interesting is how musicians and record labels are using gaming platforms to promote and sell their music. Wired author Eliot Van Buskirkjust put out a report stating that Grand Theft Auto songs will be available for download - DRM free - on Amazon MP3.

So not only are the artists taking it to the games for promotion, but the games are taking the music and presenting them in an additional format for everyone to make a few more bucks.

Amazon will sell a 16 song compilation, The Music of Grand Theft Auto, as well as offering all the other tunes as a 256 Kbps DRM-free MP3 download for 99 cents each or less.

Also newsworthy is a New York Times article that quotes the music as:

At least as impressive as the city’s virtual topography is the range of the game’s audio and music production, delivered through an entire dial’s worth of radio stations available in almost any of the dozens of different cars, trucks and motorcycles a player can steal. From the jazz channel (billed as “music from when America was cool”) through the salsa, alt-rock, jazz, metal and multiple reggae and hip-hop stations, Lazlow Jones, Ivan Pavlovich and the rest of Rockstar’s audio team demonstrate a musical erudition beyond anything heard before in a video game.

When looking into promoting your music, online or off, look for the potential in partnerships and what they can really do for you.

Is a one-time mention worthy of your time as opposed to a complete cross-promotional package? Weigh your options and come up with a plan that benefits everyone and also has some time elasticity. The longer you can keep the buzz up, the better for all parties.

Think of the Rock Band sales. They are still coming in. GTA IV will have an amazing first week, no doubt, but the video game will continue to sell through Christmas, which means so will the downloads and soundtracks.

While conferences and big festivals provide a great one-time thunder storm for your brand, what matters to your bottom line is a lasting impression.

-Greg Rollett

(photo by louder)

*Look for the 2nd installment of Track Star Tuesdays tonight! If you want to get your band involved send an email to rollettmarketing@gmail.com.*

The Jamblr Whiteboard

We are getting pretty excited over at the office these days. I am very excited to be launching 2 amazing sites in the next few days. We are putting in crazy hours, throwing hats at walls and doing things that no one ever taught us in school.

Here's what our website is going to look like. It paints a really great picture as to where Jamblr is right now.


Look for us to make a big splash at Florida Music Festival in Downtown Orlando, May 15-17th. We will be handing out promo cards and alpha codes as well as hosting an industry pre-party.

Oh and don't think I forgot about SkatterBand. More info on that development tomorrow.

-Greg

follow my crazy antics on Twitter and get cool links, videos and exclusive MP3's on Pownce

When Getting a Sale, Give an Experience

Every musician, filmmaker, marketer, salesperson and job seeker works feverishly on getting the sale. Selling your CD, movie, product or even yourself is what we work for, the reason we do what we (you) do what we (you) do. We love the satisfaction of a fan wanting or needing what we have to offer so bad that they are willing to shell out what’s left of their depleting and gas guzzling paycheck for our craft.

Generating the buzz for the sale is what us marketers live for. We want to get the people to your merch booth, into your store and waiting in your line.

What happens when these people get in your line, wait for you after the show or show up at your store only to be thrown out a product by some dude who doesn’t give a shit?

I’ll tell you what. They buy a CD from the opening band, grab that t-shirt from the store next door and look for the shorter line with the cuter, friendlier sales person.

A few examples of big releases recently have given users an ultimate buying experience.

Atmosphere: When Life Gives You Lemons, You Paint That Shit Gold

Minnesota’s golden rap duo released their first CD in 2 or so years. In a dying record industry, this is no big deal. But for fans who want that personal attention to detail and an ultimate buying experience, Slug and Ant delivered.

The How:

Free digital download of Strictly Leakage Mixtape
Paint it Gold YouTube Video Series
Exclusive and early downloads on iTunes
2 Physical Editions – a Deluxe and a Standard
Children’s Book written by Slug
Feature Article in XLR8r
And more! (my work firewall won't let me on YouTube or Myspace = Sad Clown for me)

The result:
When I bought the CD I felt I was part of something special. I got the ultimate buying experience that made record buying fun again. I felt as if I was part of the release, watching the videos, looking for clues to new tracks and release secrets.

While Sean Daly and Anthony Davis (in the Twin cities they act like we famous) won’t sell a million, nor is it their aim, they are well on their way to creating 1,000 super fans who will support them to the end.

Grand Theft Auto IV

The Rockstar Games series is back and better than ever. To give fans the ultimate experience they have not only had a hand in the promotions, but retailers are trying to get gamers to buy from their stores vs. the competition by offering bonuses, freebies and incentives.

The How:

Released the trailer on March 29^th and gamers said the game was not only going to deliver but exceed expectations
GameStop $10,000 Promotion for GTA IV
HMV announces pre-order promotion
YouTube GTA promotion contest
Wal-Mart’s Midnight Madness
GameStop Midnight Madness (for people with Pre-orders only)
Shyscraper billboards in L.A and N.Y

The Result:
Crazed gaming fans will get the game they want, have waited for and will be happy with the results. You feel like you are getting the ultimate experience by pre-ordering a limited edition launch and being part of a supportive community. Lots of sales, happy retailers and gaming nerds nationwide!

Question of the Day:

What products have recently launched that have made you excited and given you the total buying experience from service to quality product to follow through and customer service?

Greg Rollett

Effects Of Youth and Gen-Y Entertainment Spending

So you guys know now that I work closely with musicians, venues and other music industry related professionals. Nearly everything to do with the music industry and how we listen to music is a luxury and not a need. Rent needs to be paid, internet needs to stay on, and well, I like a full tummy.

With the economy slowing (for Gen-Y?), the dollars we have to spend on these luxuries is slowing disappearing and possibly depleting.

Results from NPD’s upcoming “Entertainment Trends In America” report showed that:

37 percent of Americans believe they will spend less on entertainment products and devices in 2008 versus 2007, compared to just 18 percent who anticipate spending more. (NPD Group)

So what about the youth?

We are all carrying cell phones, laptops, iPods and other tools and we are also loading them up with accessories, music, movies, programs, games and more at a rapid pace. Is our spending going to shrink as well, or did Gen-Y create a budget for these things like they are necessities?

Gen-Y budgets for gadgets and electronics.

Gadgets, computers and electronics have been around for our whole lives. We know no other way. That is partly the reason I bought a new MacBook before a new car. That's why my iPod is full of songs and my fridge is 1/4 full.

Where is everyone else's money going?

The NPD study also showed that individuals who were going to make an increase in entertainment spending were going to buy new devices (consoles, tv's and players) and not new media (CD's, DVD's).

But then, what are you going to play on your new iPod or BluRay player? Unfortunately for music labels and even movie studios, these mediums are still easily bootlegged and illegally downloadable. (Should artists really be all that worried, Derek Sivers of CD Baby thinks not)

What abut XBox and PS3 games? It's a little tougher, if not impossible to steal these games. Kids are going to need to load up in order to maintain their ADD tendencies.

The challenge for the entertainment industry and the fight for your dollar

Sales in a great deal of industries is down. We're seeing it with magazines and ad revenue, CD sales and movie tickets, the real estate and construction industries and so much more. Oh and gas ($3.51 today, WTF Bush, get your shit together already)!

With everything that is going on, and the fact that it's election year (don't get me started), where are the youth dollars going to go? NPD says that 30% of teens are going to spend more money this year on entertainment than in 07. That's good news for the industry as kids and even some younger Gen-Y'ers still have a somewhat disposable income.

Now if marketers could only get you to buy their product over their competition. But with advertising budgets disappearing, how are they going to reach the kids? Oh yea, a little thing called Social Media. And that folks will be tomorrow's topic!

So folks, where are your dollars going this year? Bills, music, entertainment, savings, vacation? Let's form our own opinion.

Greg Rollett

Track Star Tuesdys | Episode 1 | Kap's Over.Rap.Music.

Welcome to the 1st official episode of Track Star Tuesday's. In this episode we are digging into Orlando hip-hop artist Kap, and his latest solo release, 'Over.Rap.Music.'

The Good:
Album available on Myspace page and blog
Great artwork
Fair pricing
CD Baby
In Orlando Weekly

The Bad:
NO digital download options
No profiles on virb, purevolume, facebook or bebo
No relevant YouTube videos
No blog mentions
Still taking pre-orders for an album that came out a few weeks ago

My 2 Cents:
Zip your MP3's and offer a DIY Digitl Download effort while waiting for iTunes
Start blogging regularly
More personalized Myspace
Start using video

Thanks for tuning into the first episode of Trackstar Tuesday's, brought to you by Rollett Marketing and Skatterband.com (coming soon). Track Star Tuesday's is a weekly music review videoblog with a twist. We do not review the music! Instead we look at the online music marketing and promotion of the release and your CD, DVD, Mixtape, etc.

*To get your band / release featured on Track Star Tuesday's, please read the rules and laws by clicking here.

-G-Ro

Introducing "Track Star Tuesdays"

Welcome to the introduction installment of "Track Star Tuesdays." The idea came to me that there are more than a handful of bands that want to have their CD reviewed. They like seeing what people think are the top songs, what worked and didn't and also get a little press to help sales.

What we are going to be doing is a little bit different!

Every Tuesday Rollett Marketing will produce a VideoBlog that will showcase the marketing and promotional efforts of your new release. I will not limit this to just on-day CD releases.

What qualifies is anything that has launched within the past 30 days or will be launched within the next 30 days in the following categories:

New CD
Re-released CD
Mixtape
DVD
Live CD
Podcast

The review will be strictly based on music marketing and promotion efforts of the product including but certainly not limited to:
Online visibility
Availability
Press
Blog mentions
Links
Pre-sales process
Viral marketing
Videos
E-Mail Campaigns
and others

*If you would like your release featured on "Track Star Tuesdays" all you have to do is send us the release along with your marketing plan (yes, you can write it on a napkin, it does not have to be formal) to:
Rollett Marketing
426 Belvedere Way
Sanford, FL 32773

or e-mail us the electronic version complete with artwork and credits to
rollettmarketing@gmail.com

Every Tuesday we will showcase the best (and worse) cases that are sent our way.

The goal is not to criticize but to help your band succeed and see different options that you may or may not have thought of while you were busy recording and making the CD.

If you have any questions, please address them in the comments. That will act as a FAQ section for this program.

We will kick things off tonight with the 1st official installment of "Track Star Tuesdays." (Update: Check out the first episode featuring Kap and Over.Rap.Music.)

-Greg Rollett

p.s. Feel free to pass this along to any interested musicians. The more people we can help the better.

Bands will be selected in no particular order, but we will be looking for things that stand out, good and bad, that create value to our audience and other musicians.

Stop Being Lazy, Start Creating Content

photo by dead_squid

I have set up a few blogs for friends, clients and family. It is my number one recommendation for people looking to get ahead in their filed, make some beer money and generate connections that wouldn't exist without the internet.

The number one problem lies in the Field of Dreams quote,

"If you build it, they will come."

Sorry folks it doesn't work like that. Most clients give up after 2 or 3 posts with minimal hits, no comments and no additional sales. Just a big fat bill from the mean old social media marketing guy (thanks G-Ro for nothing, and try to get me Twittering either!).

Where they fail is in the "build it" portion of the quote. It is not just about throwing up a Blogger or Wordpress template and slapping up a post about your products. And while I make that perfectly clear, they think that all the hoopla surrounding blogging and Social Media will draw thousands of new users to their site tonight, or maybe in the morning.

The build it part requires the following parts:
1. Consistent, interesting and compelling posts and content.
2. Engaged conversations on your site and outside of your site.
3. Link building
4. Reputation Management (Google Alerts = free and easy)
5. More content that your clients, fans and customers want to read.

For some people, coming up with content on a regular basis is not the easiest thing to do. For artists, musicians, extreme sport athletes and other creative types this should be an easy task. For students or experts, I am sure your field has enough interesting and breakthrough material to keep you going for a long, long time. I've seen blogs on everything from laundry techniques to sneakers.

Content isn't all about writing novel sized posts with crazy research. It's about engaging your readers. Photos from your night on the town, last show and your fans is a great conversation starter. Videos of your latest trick you landed or a videoblog with a joke of the day will keep people coming back for more and hitting the subscribe button.

The problem with all of this is that your marketing team cannot hold your hand and make the content for you. It needs to be authentic. It needs to be thought out and come from the maker. It needs to take time. But I guarantee that it will be time well spent.

Blogs are an amazing source of inspiration, great place for information, networking and resources. But they are also a place to keep eyeballs glued into your brand, your company or your industry. You just need to start posting, commenting and building your audience. Patience pays off for a great blog.

What do you think? How did you get over the hump of minimal readers and inconsistent engagement? We've all been there.

Greg Rollett

(additional photo by daysies)

Music Blogging: No Beeter Time Than Now

I've been wildly busy and not too productive on this here ol blog this week. Luckily I have been experiencing some amazing live events and creating some great partnerships in the ol' real world.

2 great events you missed in Orlando:
Kap CD Release Show at Backbooth - awesome night for local hip-hop, plus not a bad CD to boot. Pick up your copy at his Myspace page via PayPal right now!

Rock For Hunger Spring Show - While Chris and the gang kept me up way past my bed time, it was very worthwhile and we raised a lot for money for a very cool cause. Stop on by the Rock For Hunger Blog for details on the show and how to get involved in the Orlando community.

So, in catching up with my feeds, I came across something so right up my ally I had to throw it on here. If you are a band that has thought about blogging and using Social Media jump on over to ProBlogger and read this post by Robert Bruce entitled, "27 Thoughts on Blogging for the Artist." Here are my fav's:

3. Social Media will not help you if you’re sending folks to sniff out a pile of crap.
6. If you’re spending more time on Twitter than on your novel/painting/film/poem/play/sculpture, you’re dead.
15. Though tempting, you’ll never crush your own mediocrity working only four hours a week.
17. You do not need the middleman anymore. Quit begging.
24. You no longer need to live in New York or Los Angeles.
27. Blogging is easy. Art is not.

There are plenty more and the list is a breath of fresh air this morning. Robert Bruce is a poet and Social Media guy from Portland, Oregon and is proof that using Social Media to compliment your talent and artistic vision can pay off with some persistence and consistency, as his weekly poetry series shows. Thanks Bruce.

Have a great Friday folks!

photo courtesy of zoethustra

Myspace Records Part 2 - aka Tom the Genius

I took this screenshot yesterday in hopes of writing this post. Well, what could that be? Why its Kate Voegele and her Myspace single, "Only Fooling Myself." Tom, one of my friends, (wait, isn't he everyone's friend?) has shown up in my Friend Feed promoting the featured artist on Myspace Records.

I wrote about the possibilities of Social Networks, espicially Myspace, using their user base to their advantage in promoting artists on their label or music distribution platform. Here is another example of the power of aligning yourself in a Record Label platform that may work.

Plays of "Only Fooling Myself today (Thursday, April 10th) = 122499 as of this post (8:52 EST).

That's not a staggering number but does not take into account the plays from individual players on user profiles, plays from iPods from downloads and streams from Myspace Applications such as iLike and Last.FM. Not a bad days work for Mr. Tom Anderson.

One thing to note is the top banner on Kate's Myspace page promoting her album on Amazon and also iTunes for only $7.99. I wonder what happens when the Myspace Music Store opens?



So folks, is this an abuse of power by using your Friend Feed for promotion or is it genius? Let me know.

-Greg Rollett

p.s. add me on Pownce, my new favorite site
http://www.pownce.com/g_ro

Yes I Can Steal Your Songs - Deal With It

We live in a new media world. In fact it's not that new. Shawn Fanning and Napster screwed everything up in June 1999. That's almost 10 years ago people! I have been getting free music on my computer, burning it to CD's and streaming sons on my computer for almost a decade. Everyone does it. Your mom can steal music if she wants to. My 7 year old cousin steals music without knowing it. It's almost 2nd nature to him.

Deal with it. Or better than dealing with it is learning to use it to your advantage. Look for other means of monetization. Look at is as a magazine article or newspaper review. You are getting free exposure.

So if I can't make money by selling my music, which I just paid a producer my savings plan to record, what do I do?

Dammed if I know.

Seriously, start taking advantage of the traffic that free music brings to you. By offering free music on your site you are taking the first initiative. Traffic on BitTorrent does you no good. By having a fan drop in an email address and a zip code in exchange for some free tracks you now have some metrics. You have a tangible trade that you see, record and use for future monetization.

Look for CPM or CPC advertising. Some of the local bands here in Orlando are receiving 10,000+ hits / plays a day on Myspace. Bring that traffic to your blog or website, get paid for page views, give away a song for that e-mail and then a few weeks later hit them with a newsletter with your tour info and new t-shirt designs.

Get creative. The hackers and internet users are. Why not level the playng field. Play to what your fans want, which is free music! Just be sure to create value by getting something in return.

What are your thoughts on free music? Where would you like to get your free music? What are you willing to give up to get free music? Let's get the community talking!

Greg Rollett

photo courtesy of all the good names have gone

My BarCampOrlando Presentation aka New Drinking Game Called Ridiculous

So I put up my talk from BarCampOrlando2008 Media Day. The quality isn't great but the audio is pretty clear and you can get the point. Upon watching the presentation my wife and I decided that we could play a drinking game based on how many times I said 'ridiculous.'

Wow, I said it a lot. Oh well I guess it comes as a result from the IZEA and Social Spark after party the night before. Enjoy!

Overall I think the talk went good and there were some great discussions and questions that were raised. This is the beauty that I have discovered at BarCamp. It is more about overall discussion and community involvement than the presenter or the presentation. Hopefully I got a few people to think about music marketing and also some alternative ways that people can profit from doing what they love online. If you can inspire people you can become greatly successful!

If you saw the talk or want to continue a discussion from Media Day, leave it in the comments and I'll be sure to keep the conversation going. And don't forget to take a swig of your favorite ale every time I say ridiculous!

Facebook Profiles in Organic Results

I knew that Facebook was beginning the process of showing up in search engine results. Today, while stumbling through search results for a client a ran across the Facebook Page I created for them. What blew my mind was that it was for a term that was listed only once on the page and through an application. Here is a quick screenshot:

The term was "job outlook in Orlando, fl" The landing page was the actual Facebook Page for the Orlando JobSpot.



It ranked 9th for that term. Pretty sweet I think. So I dugg deeper. (No pun intended)

So next I searched for my name. Pretty simple search. Here's the results:

I pulled my Facebook page number 7 in the Google searches. The landing page took you here:


Great for privacy, its the same as if someone searched for me within Facebook with the addition of some of my friends showing up for the party as well. I do not like the randomness that these friends appeared. In all honesty, I do not think that I have spoken to any of the 5 anytime recently. Maybe a system of top friends, a la Myspace, or even the most recent activity between friends, just a thought.

So my digging continued. I looked for Rock For Hunger. They have 2 Facebook Groups and one Facebook Page. Nothing in the first 7 pages for their name resulted in a Facebook listing. The groups and the Page have a great deal of member and incoming links, where the JobSpot Page has only 1 incoming link.

So far I have seen no relationship between incoming links, number of friends/fans and the organic rankings of these Facebook pages.

Mind you that I have only searched for local terms. So I decided to look for 'Stephen Colbert for President.' There group boasts over 1,000,000 members and has been linked to from blogs to large news networks. The first Facebook related search result:

Number 61 it is. Ouch and it is for an Application, not the group! Another interesting clue in the puzzle. In the first 100 results there were 3 Myspace related results. Facebook failed to return the group with over 1,000,000 users in the first 100 results. Hmm, Google spider problem or Facebook problem.

How is a Facebook Page spidered? What gives it the rains to show up on page 1? Is this just a test? I don't remember opting into anything to get my results listed. Will Facebook results show up as often as Myspace results for bands, brands and entertainment?

Thoughts anyone?

Greg Rollett

BarCampOrlando2008 Presentation - Music, Media and Money

Here is a copy of my slides for those that caught my presentation or for those that missed it.

| View | Upload your own

Work at McDonald's Via Facebook - The New Gen-Y Job Hunt

Facebook has been making some big headway in how they help companies promote jobs to Gen-Y. Recently they teamed up with Career Builder (hat tip Cheezhead) to bring in non Beacon style ads to showcase Career Builder positions. Now with some success behind Facebook Targeted Advertising, I am seeing more and more companies pop up in my NewsFeed offering job opportunities. The one I saw today was from McDonald's. The ad was showcasing a McDonald's super marketer and that's what I claim to be. I think this is how they targeted me. That's just my initial guess as that is how the ads are distributed and targeted. (McDonald's or your advertising company, please talk to me about this!!!)

Barring my curiosity, I clicked on the ad to see what McDonald's had to say and how they thought it was more important to show me an ad for a job opportunity vs. a BigMac. Here is the ad:


Cool ad campaign. Play on the fact that I wish to take over the world and market products for a super huge company. Next comes the Facebook landing page.

Pretty sweet corporate Facebook group. The group also boasts over 1,000 members and shows me the info I need if I happened to be interested in a position with Mickey D's. So, let's play along and assume I'm interested. There is a link right below this screenshot that takes you here:

This is probably one of the most Gen-Y friendly job site landing pages I have ever seen for a company. Very sleek and clean. I see the job I want and I click it.

Overall, I give McDonald's an A for effort and execution. It was easy to navigate and within 3 clicks I was applying to my dream job. Well, not exactly, but you get my point.

As Facebook really gets into their targeted marketing approach, I think we are going to be able to see more and more companies get their message across to the people that are genuinely interested (or more prone to interest) than with programs like Adwords.

I can see bands having Digital Download ads that target country fans who list Taylor Swift as their music preference.

My hope is that application data can also be used to target advertising demographics. Especially in the case of musicians. If we can gather Pandora and iLike and Last.FM data from applications on user pages we can really get in and target the people that will convert higher and show a greater return on our marketing investment.

So McDonald's (er, Facebook's advertising platform) read the marketing text somewhere on my Facebook page, that's great. I have no problem seeing their ad. Even though I am not applying for their position, they are getting some linkbait and blog world mentions for the campaign inadvertently. Even if they never thought of it that way, I hope they get Google Alerts and see the possibilities.

Talk to you kids soon.

-Greg Rollett

Do Bands Dig Digg? New Dance Called RSS!

For all the talk we do about the future of music marketing and the emergence of online tools, sites and aggregators, musicians just don’t get it. Or maybe they don’t want to. Perhaps they do not wish to get bombarded with fan mail, excessive I love you comments and the commitment of blogging with real content. Or maybe they don't know who Kevin Rose is. Either way, let's get to what got me started.

Cases of point:

1. I’m a huge Gym Class Heroes fan. No denying that. I bought Papercut Chronicles the day it dropped like 5 years ago. The guy at Park Ave UCF said they were the future of live hip-hop. I believed him and fell in love. A few weeks ago, I stumbled upon Travis’s blog (aka Travie’s blog). He actually has some cool content, exclusive videos, pics, snippets from their upcoming album and commentary on what is going on in his life (including a note about some drug abuse). Great, love it. Think its great.

The problem. It’s a Tumblr site and does not allow for comments or even offer an RSS feed for updates.

2. Kayne West. His blog is great for a star of his stature. Whether he is the one updating it frequently is another story. Amazing content, just what his fans want. Exclusive video, trailers, expensive fashion and furnishings and so much more.

The problem. Again no RSS feeds. Comments are allowed but registration is required. Understandable, as it limits the SPAM and gets (hopefully) higher quality responses. Thing is, the application sucks and its long. What does Kanye need with my address to leave a comment? You can subscribe via email or SMS on the application, so kudos for making an effort.

For all the exclusive content that Kanye is posting, you would think he could get some Digg’s and drive traffic just based on his name and the fact that he has pics and videos that no one else has access to. Let’s start taking advantage of that. Throw up a ShareThis or Digg button. Come on, Ye.

The advertising is all about self branding. Take advantage of that traffic and throw up some ads for the people that you are promoting for free. They’ll love your traffic and you will love the extra check for doing nothing but being Mr. Jesus Walks.

3. When bands are listed in “top 10 bands you need to know right now” lists, why are you giving Myspace that ad money? Every link that bloggers, media, press give out to you should go to your site, your blog, etc. That way you can track the analytics of where your fans are coming from, but more importantly if they are coming from blog traffic they are well aware of RSS and Digg and will be more open to subscribe to your site or Digg your videos. Get with the program!

Also, if you are a blogger or media type, look for the blog site or outside website and link there! Help the bands out that are trying to brand themselves as something other than one of the 100 million bands on Myspace. I love Myspace, but come on!

(Terrible pic I know but i swear the URl's are all Myspace addresses)

So in honor of this post, throw me some Digg love and subscribe to get fresh content on Social Media, Music and Gen-Y thrown your way. I get it, but then again I hung up the mic and took to the marketing world.

Greg Rollett