Wednesday, December 3, 2008

Why Obama is Smarter Than Your Company

Change gon comephoto by 416style

Obama and the Change.gov team understand that people like information. They also understand that they like information on their own terms, timeline and in their underwear (personal preference I suppose).

As of this weekend, the content on Change.gov has been licensed under Creative Commons 3.0. From their copyright page:
Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 3.0 License. Content includes all materials posted by the Obama-Biden Transition project. Visitors to this website agree to grant a non-exclusive, irrevocable, royalty-free license to the rest of the world for their submissions to Change.gov under the Creative Commons Attribution 3.0 License.


What does this mean.
  • It means that companies like Cerado Ventana can make really cool iPhone and widget applications that people can take with them with the message from Obama and his transition team. Obama Change.gov iPhone app
  • It means that the man that is going to lead this country for at least the next 4 years is more hip that most Fortune 500 companies.
  • It means that Obama is not scared to share information for the benefit of the country. (Obviously not counting Intelligence and all that good stuff, come on now haters)
  • It means that we are free to share this information freely, talk about it and hold someone accountable for their actions in office

What Obama realized in his campaign is that he wanted everyone to be able to share in his message and he is carrying it across in his adventure to the White House. He knew that one 19-year old girl would better connect on Facebook to his beliefs than the 25 year old gamer who ventures through YouTube and differs from the 40-year old lawyer who reads the Washington Post online to the 33-year old engineer who gets his news on the iPhone.

Information is no longer yours.
Information is in an abundance on the Internet. Hell, everything is in abundance on the Internet. If you are not bringing your message in as many places as possible, someone else will find your competitor.

You may have videos on YouTube that get 100,000 views and choose not to use Viddler or Vimeo due to their smaller traffic. But someone does, and they may be your biggest fan in the waiting. If you knew about TubeMogul, you would know that with one upload you can have that video on every site imaginable for video with the same great descriptive text, tags and title as the one you spend so much time prepping for YouTube. This is just one example people!

Stop pretending that traffic to YOUR site is king. Traffic to your INFORMATION is king. Get your information everywhere and you can be the Obama of your industry. He called it Change for a reason.

-Greg Rollett
(hattip to the Social Customer Manifesto)

P.S. Bonus, hot track from Asher Roth, B.o.B. and Charles Hamilton - Change Gunna Come

1 comments:

Chris G. December 4, 2008 at 8:23 AM  

If there was an award for Socail Media Marketing Team of the year, it would 100% be the Obama Campaign. They should even win the Marketing Team of the year. Their campaign hit every aspect of Guerilla Marketing from grassroots style, to social media, to maximedia marketing. Genius!!!

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