Thursday, November 1, 2007

Myspace joins Google’s OpenSocial. So what?

It has been driving me crazy with the amount of words being poured into this Myspace vs. Facebook, Microsoft vs. Google and whatever other rivalries you want to throw out there. All that matters at the end of the day is the users and their experience on the site.

With Google’s new evil empire that includes Myspace, LinkedIn, Six Apart, Orkut, Salesforce, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle, all these networks are going to have the same Apps made by the same developers that are competing for the same poor kids who could care less. Where is the user uniqueness? Facebook almost has it, Myspace should have had it but would rather be a Video network than a social network. Myspace's improvements have been lame and still don’t address the major problems like bad servers, SPAM, and realistic advertising that doesn’t involve….shoot Paris Hilton in the face and win a prize.

Facebook has received all the press in the last few months and received a hefty sum based on a bogus $150 billion evaluation. Google on the other hand has had their stock hit $700 a pop and bought every social site they can get their hands on. Their announcement of the OpenSocial platform comes on the heels of a losing battle to get a stake in Facebook.

This is bringing the tech media to hype up a Don King style “Only in the Internet” match up between Facebook (the 0-8 Dolphins) and Google (Tom Brady leading the Patriots). Only problem is, no matter what season it is and the records of the teams, its going to be a battle and both teams will live to play another day.

Remember, this is only the beginning, but the user needs to be Google’s major focus or they will lose. Myspace still has the numbers and is making changes, albeit a little late. I think that they remain relevant in the entertainment market until Facebook jumps on the band bandwagon. Google is going to do what Google does and unfortunately everyone will follow. Why do we have to play be their rules? Who gives a rat’s ass about page rank?

I know I’ve made the switch like many others to GoodSearch and while the results aren’t always quite as good as Google, at least I’m playing by my own rules. (If you don’t have a charity in mind, how about Rock For Hunger?)

So go ahead app builders, make you app on 100 different platforms, I would. Get that advertising and VC money while they continue to throw it at ya like rats after a hat trick. And Social Networks go ahead and clone each other and still do numbers like fans at a Florida Marlins game. Just remember the major players and why they are the major players; community and communication. Myspace, Facebook, YouTube, Flickr, Twitter, etc are running things because of the community and the people that interact within the community. The best network platform in the world doesn’t do anyone any good if there are only 100 people in the social graph.

And Facebook, give Scoble some more friend requests. That way he can stop ranting about it every other post. (I’ll still keep up on Scoble even with his ranting, I get his Tweets every 20 minutes.)

That’s all for today. Maybe I’ll start writing some real posts again soon, but right now I’m going to get ready for Gym Class Heroes in Orlando, FL at UCF tonight. BTW, they are doing an amazing marketing campaign with Verizon Wireless and are hosting an in store at the Waterford Lakes location as we speak. Pretty smart marketing there! Somebody get that up on Flickr or Twitter for me.



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