photo by: new-york-city
Are you surprised? I am not sure that I am. I think the targeted demographic of most blogs is focused on attracting the Internet savvy Gen-Y consumer base, however, eMarketer says the median age of bloggers is a precise 37.6 years old.
Yea, this is 2 straight posts mentioning eMarketer, but the stats and research they provide is awesome. It also lends to topics that make people think. Including me.
Upon reading this I took a look at my RSS Feeds to see who most of the authors were. I took out all the Brazen Bloggers for this study, sorry guys.
I won't go through the whole list but will show some of my favorites and my guess of their generational demographic (and for those bloggers that I make fell old, call me out, it's just a guess)
Brazen Careerist (Career Advice) - Gen-X
Cheezhead (recruiting information and SEO for HR) - Gen-X
Derek Sivers (CD Baby, Music Marketing) - Gen-X
Evolvor Media (Digital Music Marketing) - Gen-Y
Florida Venture Blog (Dan Rua, Florida VC Celebrity) - Gen-X
HypeBot (Digital Music News) - Gen-X
Mashable (All things Social Media) - Mix of Gen-X and Gen-Y
Matt Cuts (Inside the mind of a Google Genius) - Gen-X
Instigator (VC, Entrepreneurship and Social Media) - Gen-X
ProBlogger (Blogging Tips) - Gen-X
Rock For Hunger (Hunger and Homelessness Awareness) - Gen-Y
Scobleizer (Internet Celebrity) - Gen-X
SEO Moz (SEO tips) - Group of young Gen-X'ers
Seth Godin (Marketing Guru) - Gen-X
yPulse (Gen-Y Marketing) - Written by Gen-X with a new Gen-Y assistant writer
Number of Brazen Blogs in my Reader = 8
Assumptions that can be made, which is in no way official, is that Gen-Y may not be ready to lead or give advice for a larger audience. The authorities on the web are the people who have the jobs that Gen-Y wants.
We do not have the experience that most people in those shoes have. The Gen-Y and Millennial leaders who are reaching out with their voice to an influx of people are the ones who either:
- Have worked under a great Gen-X leader
- Work for a great Gen-X leader
- Work with a great Gen-X leader
- Have some great mentors, internships, etc with successful people and business professionals in Gen-X
Yes, the business landscape is changing. Yes, Mark created Facebook at 20 or something close to that. But as a businessman, Facebook is NOT making money. Great ideas do not always equal money in the bank.
Great ideas + a great business strategy + great leaders = possible success.
This is why Gen-X is the median age of a blogger, because they are in a position to teach us something. They are in a position to share their experiences, failures, successes and so on. And we listen. In the eMarketer article it showed that 55% of millennials (ages 13 to 24) surveyed read a blog. We want to know what the leaders of today know so that when our time comes we will be educated and prepared.
Gen-Y will change the world, but Gen-X is changing it right now.
If you are Gen-Y, who are you learning from? Gen-X'ers, who do you want to teach, better yet what can you teach? We want to learn!