Track Star Tuesdays, but its Wednesday

I actually did get Track Star Tuesdays up on Tuesday (yesterday for those that are counting).

It has moved though to its new home at the Skatterband Blog. I haven't talked much about SkatterBand and will get into more depth as it becomes closer to a full launch.

All you need to know today is that it will be a Music Marketing version of one of my favorite sites, SEO Moz, complete with tools, tips, e-books and a killer daily blog. (We are looking for contributors!)

Any musicians that wish to get into the site early are encouraged to sign-up at SkatterBand.com. The blog is up and running and getting some great traffic from Digg and StumbleUpon.

Also, for those that like my Music Marketing posts, they have moved over to that site as well. I am trying to be the Rand Fishkin of the Online Music Marketing world and have been putting up some of my best work to date over there.

More on SkatterBand to come later on. For now, go watch the latest Track Star Tuesdays featuring Orlando's own hip-hop-pop-rock quartet, Daylight District over on the SkatterBand Blog today!


Thanks and if you enjoy either of my sites, please be sure to subscribe to the feeds, it is much appreciated!

-Greg Rollett

Track Star Tuesdays | No More Kings

In the 3rd weekly installment of Track Star Tuesdays, we have L.A. based indie band No More Kings. This band is about to head out on a really cool summer tour and they have an incredible album to help them create revenue.

No More Kings Official Site

No More Kings on Myspace

No More Kings - Astonish Records Store

In typical Track Star Tuesdays fashion, here is the Good and the Bad:

The Good
Great Mysapce – killer design plus its easy to read, very clean and has all merch, calls to action, street team, videos,

Love the Fan of the Week – brings the fans that much closer to the band – should integrate that into main site as well

Own Google 1st page for the search for “No More Kings”

Digital Distribution is on point – iTunes, Amazon, etc

Great Facebook page

The Bad
Not utilizing their blog – not even sure of the purpose of the blog (although they do use their blog on Myspace and get good conversations brewing – move that to a private site to start tracking traffic)

Site is built entirely in flash – alienating slower computers and losing SEO points (not too big a deal)

No ads on site – not a bad thing but a lost revenue stream

My 2 Cents
Watch the Track Star Tuesdays video below to find out!

Click To Play

Who do you want to see next week? let me know and we can make it happen!

Track Star Tuesdays | Iron Lung - Samurai Electro

Welcome to the second episode of Track Star Tuesdays, a weekly music review of a new indie music release and its marketing efforts. To get your band featured, please check out our submission policy here.

Today we are taking a look at Orlando based trip hop / hip-hop artist Iron Lung and his 4-track EP Samurai Electro. Enjoy and please provide feedback and comments.

Download Samurai Electro
Download Samurai Electro Acapella and Instrumental Version


The Good
Clean Myspace
Great use of free services for Digital Downloads (MediaFire)
Can be found on Torrents

The Bad
Not making any money
Poor use of non-Myspace music networks
No personal site with own, hosted and branded domain

My 2 Cents:
Tune into the video to find out.

Thanks to Iron Lung for taking part in this new series. Check out his Myspace page for the latest updates and to download Samurai Electro.

-G-Ro

Track Star Tuesdys | Episode 1 | Kap's Over.Rap.Music.

Welcome to the 1st official episode of Track Star Tuesday's. In this episode we are digging into Orlando hip-hop artist Kap, and his latest solo release, 'Over.Rap.Music.'

The Good:
Album available on Myspace page and blog
Great artwork
Fair pricing
CD Baby
In Orlando Weekly

The Bad:
NO digital download options
No profiles on virb, purevolume, facebook or bebo
No relevant YouTube videos
No blog mentions
Still taking pre-orders for an album that came out a few weeks ago

My 2 Cents:
Zip your MP3's and offer a DIY Digitl Download effort while waiting for iTunes
Start blogging regularly
More personalized Myspace
Start using video

Thanks for tuning into the first episode of Trackstar Tuesday's, brought to you by Rollett Marketing and Skatterband.com (coming soon). Track Star Tuesday's is a weekly music review videoblog with a twist. We do not review the music! Instead we look at the online music marketing and promotion of the release and your CD, DVD, Mixtape, etc.

*To get your band / release featured on Track Star Tuesday's, please read the rules and laws by clicking here.

-G-Ro

Introducing "Track Star Tuesdays"

Welcome to the introduction installment of "Track Star Tuesdays." The idea came to me that there are more than a handful of bands that want to have their CD reviewed. They like seeing what people think are the top songs, what worked and didn't and also get a little press to help sales.

What we are going to be doing is a little bit different!

Every Tuesday Rollett Marketing will produce a VideoBlog that will showcase the marketing and promotional efforts of your new release. I will not limit this to just on-day CD releases.

What qualifies is anything that has launched within the past 30 days or will be launched within the next 30 days in the following categories:

New CD
Re-released CD
Mixtape
DVD
Live CD
Podcast

The review will be strictly based on music marketing and promotion efforts of the product including but certainly not limited to:
Online visibility
Availability
Press
Blog mentions
Links
Pre-sales process
Viral marketing
Videos
E-Mail Campaigns
and others

*If you would like your release featured on "Track Star Tuesdays" all you have to do is send us the release along with your marketing plan (yes, you can write it on a napkin, it does not have to be formal) to:
Rollett Marketing
426 Belvedere Way
Sanford, FL 32773

or e-mail us the electronic version complete with artwork and credits to
rollettmarketing@gmail.com

Every Tuesday we will showcase the best (and worse) cases that are sent our way.

The goal is not to criticize but to help your band succeed and see different options that you may or may not have thought of while you were busy recording and making the CD.

If you have any questions, please address them in the comments. That will act as a FAQ section for this program.

We will kick things off tonight with the 1st official installment of "Track Star Tuesdays." (Update: Check out the first episode featuring Kap and Over.Rap.Music.)

-Greg Rollett

p.s. Feel free to pass this along to any interested musicians. The more people we can help the better.

Bands will be selected in no particular order, but we will be looking for things that stand out, good and bad, that create value to our audience and other musicians.