While music piracy rises and legal downloads of music allegedly slow (that is, unless you're iTunes), social networks boast a growing impact on the way users consume music.
The survey interviewed 1,700 music consumers age 13-60 and found that music is important to social networkers: 39 percent have embedded music in their personal profiles.
70 percent said they embed music to show off their taste; half said music is a good way to reflect personality.
Some other survey findings:
- Some 53 percent of people actively surf social networking sites to find music.
- 30 percent said they went on to buy or download music that they had discovered on a social network site (for MySpace, the proportion is 36 percent).
- On popular sites the numbers of people who use sites to find music increase - for MySpace and Bebo, 75 percent and 72 percent, respectively, and 66 percent for YouTube.
- 46 percent say they wish it were easier to purchase music they had discovered on social networking sites - for example via a "buy now" button on the site.
- The number of those saying they illegally download music tracks has increased, from 40 percent in 2005 and 36 percent in 2006 to 43 percent in 2007.
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