I started another new site, Gen-Y Rock Stars, to promote a few music marketing e-books that I am launching. (Ahem, cheap plug, 1st ebook is coming on Monday and its ahem, free).
Anyway, I am monetizing the site and I was happy that Google is giving me image ads in AdSense vs. their traditional text ads with a mere 3 posts on the site. What I came across this afternoon was an ad for a musician's new single and I know he won't go Google bankrupt anytime soon.
The ad in question is missing at minimum:
- Name of the artist
- The name of the single
- The name of the album
Upon clicking the ad, I came to the landing page that was built with Social Media in mind. With a mini site widget from Gydget, a link to a Facebook page, Amazon link and picture slide show, RCA is thinking viral. Only its for an artist that may not be reaching the tech-savvy younger demographic. The singer-songwriter crowd may be better suited for a different type of campaign. I could totally see RCA artist Scary Kids, Scaring Kids utilizing this type of Social Media techniques.
To go back to ad creation, I think the record labels understand the importance of visibility, search and the power that Google has to create traffic. I also think they know that they need to assist with building a buzz for their artists. What they need to do is remember that while a "call to action" is extremely important, it is also imperative that web surfers know what they are clicking on.
When launching any ad or AdWords campgin for a musician remember to try and include the following:
- Artist name
- Current single
- Release Date
- Upcoming tours
- Featured guests
- Call to action
- Website, blog or (so last year, but) Myspace page
Oh and how did I know this way RCA and not Ray LaMontagne himself? It has a little logo on the ad itself and links to and RCA Records landing page.
Better luck next time.