Wednesday, October 29, 2008

Generation We - WE are Change

Generation WE Making a Difference | Gen-Y MarketingI came across an awesome video from Generation We today and had to share it. Some key points that I took from the 5 minute clip and my commentary:

  • If we spread out the national debt, every American would be responsible for $30,000 (not including their college loans, credit card debt, failed mortgages and everything else)
  • Generation We volunteers in record numbers (like the concert we are throwing in less than 3 weeks in Orlando where we have over 100 volunteers, 100 Gen-Y band members, 2 local competing radio stations, 1,500 all-aged concert goers and sponsors coming together to make our community better)
  • We are technologically advanced (walk through the mall and some kid will bump into you while texting)
  • Amercia is an arrogant and greedy nation (yup)
  • We are the largest demographic group in the U.S. and if unified we can control America's political landscape (that is if we can get the movement off Facebook groups and into offices, chamber meetings, PTA's, Boards of Directors and into the marketing campaigns of corporate America)
Watch the video now. Will you join us?

A few weeks back I posted the Generation WE eBook in my top 5 free eBooks to read now. Here is the link again to get a copy of the book by Eric H. Greenberg and Karl Weber.

I think this is another great movement by strong willed young people who are really standing up for our future. I think the video said that in the 2016 election, everyone in Gen-Y will be legal voters. Imagine what kind of impact that can have if political leaders are not looking at us as the future of this country.

Ryan from Employee Evolution said a few weeks back that:
us 20-somethings have been graduating into a world where we are buried in debt before stepping foot into our first job, and dealing with living expenses that are often more than average starting salaries. Our generation has inherited a world that needs some serious fixing.

If you do not believe that we are going to look to make changes in the way we live you have another thing coming. Everything must be changed to, from the government, to salaries to nonprofits to marketing.

Everyone is out to make a buck, right? The way we go about it is going to change. There has been an influx of green companies, organic foods and businesses giving back to the community just as quickly as they give back to their employees.

B Corporations | GOOD Business
In the recent issue of GOOD Magazine (I love how they use DAMN in their tag line) they have devoted a special BETA issue to GOOD Businesses or those that have been listed as B Corporation. This is a fascinating concept. From

B Corporations are a new type of corporation that use the power of business to create public benefit. B Corporations:

  • Meet comprehensive and transparent social and environmental performance standards;
  • Legally expand the responsibilities of the corporation to include stakeholder interests;
  • Build collective voice through the power of the unifying B Corporation brand.
I think this is an incredible initiative and as Gen-Y comes into power I really do believe we will see a shift in the dynamics of companies and government. The need for trust and communication are too valuable to us to let it slip away.

What do you think? Are we Generation WE or are we going to continue down the money hungry/hidden agenda path that is being sent for us?

-Greg Rollett


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